BEVERAGE


 
Creating eye-catching beverage displays
 
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There seems to be endless competition for beverage products. With so much variety for consumers to choose from, it can become overwhelming trying to pull eyes to your product alone. The way to accomplish it? The label design of course! Labels are actually reported to be the most influential element as consumers select a beverage product. The key to maximizing your market share is creating a label that possesses irresistible, eye-catching design that makes buyers thirsty.

 

Tango’s relevance to the BEVERAGE market


 

Tango understands the environmental impact of packaging, especially in the beverage industry. To help beverage suppliers meet an increasing demand for sustainability, we offer a variety of plastic options that are either biodegradable or recyclable. Additionally, Tango’s shrink sleeves are applied using heat rather than adhesives. When a consumer is ready to recycle the product, all they need to do is remove the plastic label and recycle both. This is critical since adhesives can contaminate a container, making it difficult and sometimes impossible to recycle. 

In addition to high quality plastic, Tango offers cutting-edge label printing with many color options, including metallic, neon, matte, or normal colored inks. This spectrum of colors is capable of creating social media worthy labels for your beverage products.

Tango also offers tamper evident sealing for all products. First off, Tango offers companies a neck band, which is simply a thin lining of plastic that wraps around the neck of a product and the cap, ensuring that the product doesn't accidentally open, and no contents escape. Secondly, Tango offers a two-in-one deal that includes both the full-body shrink sleeve with a tamper evident seal. Because of the nature of the full body sleeve, it has the fantastic ability to stretch up and over the lid, holding the entire product together and preventing spills along with ensuring product purity.  


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Learn about Tango’s commitment to promoting and maintaining sustainability practices.

 

2023 Beverage Trends

Eco-friendly packaging: Because of the recent Go Green movements, which have globally advertised the growing waste at coastlines and landfills, consumers are opting for eco-friendly options when selecting their products. In fact, 61% of millennials reported that they are happy to pay extra for a product that is implementing an eco-friendly packaging plan.

Paper vs. plastic: Many consumers are demanding paper packaging instead of plastic due to the wrong notion that plastic is the root cause of all our environmental issues. These consumers associate plastic with single-use, when in fact plastic is just as recyclable as paper.

Social media worthy labels: People want to impress their followers. Whether its a delicious meal, a new outfit, or a beverage with an incredible label design, consumers are likely to buy the product that will look best on their profile. Everytime your product is posted, you gain free advertising.

Interactive packaging: Using QR codes, hashtags, or the packaging material itself, is a great way to entertain and interact with consumers. Corona's new beer campaign transforms the package into a small board game where the beer caps are used as game tokens.

Personalization & customization: For over 8 years, Coca Cola's #ShareACoke campaign has been a global success, resulting in over a billion impressions. This trend continues to be a major influence in the beverage market.

Protective packaging: Following the COVID-19 pandemic, consumers are passionate about safety. The FDA has implemented several regulations specific to the beverage industry that demand tamper evident seals. These seals allow consumers to rest assured that they are the first ones to open the product.