Cosmetic & Beauty

In an image-centered world, it’s no wonder that the cosmetic and beauty industry is one of the fastest-growing markets. To stand out, cosmetics need labels that are new and exciting, but still beautiful. Beauty is critical because consumers associate the products label with what it will do for them personally. To a consumer, a beautiful looking label equals beautiful results. The beauty world is constantly changing and consumers in this market want to stay relevant and on-trend. Labels that are both fresh and beautiful are critical for any company competing in this market.

Tango’s relevance to the cosmetic & beauty market

Shrink sleeves are flexible enough to fit around products of any shape or size, so companies can play around with different product functionalities without worrying about whether or not their label will still fit.

Tango also offers state-of-the-art printing with a variety of color options for labels so that companies can embrace current trends and win over consumers. Tango offers metallic, neon, matte, and normal colored inks, which means a virtually unlimited range of label styles to catch consumers’ eyes, making them more likely to be purchased by impulse shoppers or posted on users’ social media profiles where they receive additional exposure.

Tango is an excellent partner for the cosmetic and beauty industry, which is seeking out sustainable options using plastic. We offer a variety of plastic substrates for our shrink sleeves, including recyclable or biodegradable options. Yet while Tango is an advocate of eco-friendly pursuits, we recognize that plastic is not the enemy. The issue is what companies and consumers do with the plastic. If we all work harder to increase the life cycle of plastic, or even use secondary plastic in innovative ways, we can foster a better environment without eliminating plastic altogether. Tango wants to help you educate consumers in this industry so that they also recognize that plastic is not inherently evil.