CRAFT BEER


 
STAND OUT WITH AN UNFORGETTABLE LABEL DESIGN
 
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Tango’s relevance to the craft beer market


 

With shrink sleeves, Tango offers a label that is guaranteed to differentiate your product from competitors with eye-catching colors and 360˚ design display. We can design just about anything for your label - using metallic, neon, matte, or traditional inks - and display it across 100% of your products' real estate. Talk about standing out! 

Shrink sleeves also offer a convenience that other label options, such as screen printing, do not. With screen printing, companies are stuck with the specific SKUs that they ordered and printed. If consumer demand shifts unexpectedly, you would need to reorder all new containers and simply hold on to the containers with the unwanted SKUs. With shrink sleeves, all of your labels can be used with the exact same stock bottle, so an unexpected shift in consumer demand is no longer a problem. This saves time, money, and stress for businesses. 

Also, with the world moving further and further toward all-out sustainability efforts, businesses need to adapt to consumer demands by implementing sustainable packaging. With shrink sleeves, beer brewers can do that exact thing without sacrificing aesthetics, money, or efficiency. Shrink sleeves, with their beautiful full-body display capabilities, are also incredibly eco-friendly. Because shrink sleeves are applied with heat, no contaminating adhesive glue is necessary. When a beer bottle or can has this adhesive glue left on after the label has been removed, it becomes difficult or impossible to recycle the container, but with shrink sleeves, the container and its label can be easily separated for recycling, making it a great tool for any company’s sustainability pursuits.


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Learn about Tango’s commitment to promoting and maintaining sustainability practices.

 

2023 Craft Beer Trends

It’s all about social media: Craft a label that end consumers want to post and you have won them over.

Nostalgic labels: Old and established. Tactile and blue collar.

Bright white and minimal labels: A stark white can cut through the visual noise of today's beer shelves. Bold fonts and high color contrast maximize readability.

Bold, Beautiful, Approachable: According to Neilson’s Craft Beer Category Design Audit, these traits are the most sought-after.

Pressure sensitive labels: In reality, a shrink sleeve offers a unique, 360-degree display much more quickly and sustainabily than pressure sensitive options.