food

Creating long-lasting food labels THAT STAND OUT

At a single supermarket, it’s estimated that 40,000 to 50,000 items are available for consumer purchase. No matter how unique you think your product is, you are often still competing with at least 10-15 other producers of the same industry, so creating a label that stands out definitely helps ensure product success.

Along with standing out, food packaging also has a different responsibility than most other packaging; food packaging needs to be long-lasting so that it can endure what may be an extended shelf life.

Tango’s relevance to the food market

Tango’s shrink sleeves are extremely helpful for food producers since they are always high quality and high performance. Even with a prolonged shelf life, shrink sleeve packaging stays looking fresh and new, which will cause the consumer to associate it with high quality contents.

Tango also offers full-color printing, including metallic, neon, matte, or normal colored inks, so every product can be bold, unique, and bright, guaranteed to catch consumers’ eyes. Although shrink sleeves can be printed over 100% of their surface, they can also wrap around just a small section of the product or even employ transparent sections to show off the container’s contents.

Shrink sleeves are capable of adapting to any size or shape, allowing food companies to create the most convenient product packaging, and not worry about if their label will still fit. They can also provide tamper evident seals in the form of neck bands or labels with integrated tamper evidence to assure consumers of the contents’ purity and safety.

With sustainability becoming an increasing consumer demand, Tango is prepared to help you position your product as environmentally responsible. We offer several different plastic options, some of which are either biodegradable or recyclable. Tango’s shrink sleeves are also applied using heat, which means no sticky adhesive glue is used. Glue can often contaminate a product’s packaging and make it either difficult or impossible to recycle. Shrink sleeves can be easily removed from a product with no contamination to either the product or the product label; both label and product can then be recycled. This is what Tango is all about: not removing plastic altogether, but increasing the life cycle of plastic so that more of it goes to good use rather than clogging up our coastlines and landfills.

Learn about Tango’s commitment to promoting and maintaining sustainability practices.

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2023 Food Trends

 Convenience: 
   Technology has begun to make food packaging more convenient by embedding NFC chips or printed QR codes which can let the consumer know more details about the product. Also, portable packaging is in high demand for consumers on-the-go.

Emotional engagement: 
   Research shows that consumers are more incfluenced by emotion than information. Appealing to emotion through storytelling and personalization connects the consumer with your product.

Transparent packaging: 
   Seeing what's inside the package reassures consumers that they are getting a fresh, clean, and healthy product. 

Unique, bold & bright graphics: 
   When choosing between several options on the shelf, the label is often the final deciding factor.
    
	1. Bright colors attract the eye more than darker tones. 

	2. Concise explanations help people make quick decisions on what to purchase. 

	3. Unique designs with dimension and texture stand out from others. 

	4. Quality labels are associated with quality products.

Sustainability: 
   Consumers seeking healthy products are likely to gravitate toward sustainable packaging. High-end grocery stores like Whole Foods primarily stock products with packaging that complements their earth-friendly brand.

Tamper evident packaging: 
   Following the COVID-19 pandemic, guaranteeing food safety is a bigger priority than ever. Tamper evident packaging assures customers of freshness and product purity.