our story
In 2012, Netren, Inc, a health products company, had a problem. They had been in business for over 40 years and recent sales growth was strong. However, as sales of their products continued to increase, they faced two issues. First, they were running out of space on their pressure sensitive label; it simply wasn’t big enough to fit all the information they wanted to communicate with their customers. Second, the rejection rate for that label was high.
The team at Netren, Inc had been working on resolving these two issues, but they couldn’t think of a way to add more info to their packaging without shrinking the font size or increasing the bottle size. Neither of these options was ideal.
Then they got a call from a new packaging consultant. They hadn’t worked with him before, but when they shared their problem, he suggested that they move to a full-body shrink sleeve with a tamper evident seal. Not only would this new label type allow them to use the entire surface of the bottle for marketing and product information, it would lower the rejection rate and streamline their packaging process.
Netren, Inc immediately moved to partner with this consultant. Shrink sleeve packaging helped them:
Increase product info on the bottle
Lower rejection rate
Move from a two step process (tamper evident seal and pressure sensitive label) to a one-step process (full body shrink sleeve with integrated tamper evident seal)
As a result, Netren, Inc saw an increase in manufacturing output, lower packaging and production costs, and, ultimately, a growth in revenue. In the years since, Netren, Inc has maintained a lasting partnership with this packaging consultant and has recommended him to other companies in their network.
Of course, that consultant was Trent Jackson, the founder, and CEO of Tango Packaging. Since 2012, Tango has grown by leaps and bounds. Trent and his employees strive to be strategic partners, not just packaging suppliers. That’s why Tango has a 100% partner/customer retention rate. With an in-depth knowledge of packaging solutions, manufacturing processes and equipment, and industry trends, Trent and the Tango Packaging team offer fresh perspectives and unique solutions. As the needs of consumers and companies change, Tango will continue to evolve with the constant goal of serving businesses well.
