WINE

How do most consumers pick a wine when choosing from the countless options on the shelf? The label of course. The label on a bottle of wine is one of the most important aspects in the consumer's buying decision.

While factors such as white or red, domestic or imported, and price are all important as well, consumers shop with their eyes first. In fact, according to a study done by wine.net, 80% of consumers surveyed made their wine selection based strictly on wine label design. 

Tango’s relevance to the WINE market

Tango offers the highest quality plastic and printing services for our shrink sleeves, which allows you to design a professional and elegant looking label that suits your product. We offer a wide variety of beautiful color options, including metallic, neon, matte, and normal colored inks, which are capable of creating social media worthy and fine art labels. 

Tango’s shrink sleeves also work wonderfully for companies that want to begin using cans for their wine products. With shrink sleeves, companies can buy the same stock can for all their wines, and simply apply the shrink sleeve to the same can. This convenient feature saves companies lots of time, money, and storage. When consumer demands for a specific variety shift, companies can simply apply different labels.

One of Tango’s elegant and high-quality shrink sleeve options is a full body sleeve, which covers 100% of a product’s container and allows for maximum real estate to tell a brand’s story and communicate information to consumers. This full body coverage is perfect for the wine market since such an important aspect of winning over consumer dollars is telling a good story. With a full body sleeve, you won’t have to worry about running out of space on the label.