Nutraceutical & Pharmaceutical

Designing a trustworthy label for nutraceutical & pharmaceutical products

Tango’s relevance to the Nutraceutical & Pharmaceutical market

Nutraceutical and pharmaceutical products are required to include extensive information on their labels. This can be difficult, especially if a bottle is small, but Tango’s full-body shrink sleeves maximize the space available to satisfy these information requirements. With a full-body sleeve, the entire surface area of the container is printable, so there is plenty of room to thoroughly explain instructions, allergies, emergency information, health benefits, and more. Companies won't have to compromise due to lack of space.

In addition to thorough information, nutraceuticals and pharmaceuticals must provide tamper evidence for safety. With shrink sleeves, tamper evidence can take the form of neck bands or can be integrated with a full-body label for greater application efficiency. Either way, Tango’s tamper evident packaging ensures that the end consumer is the only one opening a product, thereby providing the safety assurance needed in these markets.

Tango offers state-of-the-art printing with a variety of color options including metallic, neon, matte, and normal colored inks. This allows for plenty of design options to appeal to your desired audience and communicate exactly what your product offers. This can be especially helpful in situations where your product needs to stand out from similar competitors.

Finally, Tango is proud provide a PLA plastic option for all our partners. PLA is growing in popularity in both the nutraceutical and pharmaceutical markets, and Tango is prepared to provide it for any of our shrink sleeve products, allowing you to make an eco-friendly and efficient choice.

Learn about Tango’s commitment to promoting and maintaining sustainability practices.

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2023 Nutraceutical & Pharmaceutical Trends
Smart packaging:
   Serialization allows consumers to ensure authenticity. A simple barcode allows consumers to scan using their phones and ensure that they are getting the real deal, and learn any additional information about the product. 

Accessibility: 
 In order to avoid unnecessary doctor and hospital visits, people are self-medicating with over-the-counter options at home. As a result, patient information is a priority. Labels need to maximize space in order to communicate all of the details about the product. 

Eco-friendly packaging: 
   PLA plastic is very popular due to its recyclable nature and ability to control the product temperature during delivery and shelf life. 

   Personalization: 
   More companies are using quizzes to help consumers tailor products to their personal needs. 

 Color coding: 
   The color of the label or bottle can help direct consumers to the specific product targeted toward their health concern. Label color association can also boost repeat purchases.  

 Knowing your audience: 
 Label design should be appropriately tailored to your target demographic. The images and graphics more likely to appeal to bodybuilders will differ from those  suited for an older generation.