spirits

Similar to the world of wine and beer, many consumers “drink with their eyes,” making a spirit’s label design one of the most important elements in a consumer's purchasing decision. 

With so many different liquor options available, the goal is to create a label that stands out while telling a compelling brand story.

Tango’s relevance to the spirits market

Tango’s shrink sleeves allow for an easily applied label with beautiful printing using metallic, neon, matte, or normal colored inks. One of our most popular options, full-body shrink sleeves allow companies to utilize every inch of their liquor bottle for display. This means more room for popping colors, descriptions about the product, and beautiful designs that help build the brand’s story.

Consumer demands and several FDA regulations require tamper-evident sealing on products containing over-the-counter elements or liquids. Tango offers a couple of different options for tamper-evident sealing, including neck bands and full-body sleeves with integrated tamper evidence. 

Shrink sleeves are also more eco-friendly than other label options, which makes them great for companies looking to take steps towards sustainability. Unlike pressure-sensitive labels, roll-fed labels, silk screening, or even induction sealing, Tango’s shrink sleeves are heat-applied without adhesives, so they can easily be removed from their product without contaminating the underlying container like other label options do. As a result, the container is easier to reuse or recycle. Furthermore, shrink sleeves are available in several types of plastic, some of which are recyclable, biodegradable, or sustainably sourced.