Label Best Practices For The Canned Beverage Industry
The global canned beverage market was valued at USD 35.72 billion in 2020, and it’s expected to continue growing as demand rises.
With all the demand for canned beverages, shelves are crowded and competition is fierce.
One of the best ways to stand out in this overcrowded market will be through packaging, so using best practices when creating canned beverage labels is vital for any brand, new or established.
Best Practices
Here are a few best practices to keep in mind when designing your next label.
Know Your Brand Identity
Before creating your label, think about who you are as a company and what’s most important to you, as well as who your consumers are and what’s most important to them. What are your goals and values? What are your audience’s goals and values? How can your product meet their specific needs?
Consider Shrink Sleeves
Compared to screen printing, shrink sleeves offer lower MOQs, quicker lead times, more color and ink options, and the ability to adapt to consumer demand.
Implement Sustainable Packaging
If using shrink sleeves for your canned product, consider using 100% recycled PET shrink sleeves and/or shrink sleeves made with washable inks.
Promote Sustainable Brand Initiatives on the Packaging
If your brand is taking sustainable initiatives, make sure your consumers know about them. When you show consumers your environmental efforts, you can build brand loyalty via shared values.
Choose Your Style
All elements of your label should be cohesive and consistent with an overarching style, which will often depend on your target audience. Some brands choose complex designs, while others want a minimalistic look. Some go for vivid colors and standout graphics, while others prefer a sophisticated or natural label with muted tones.
Don’t Overcrowd the Label
Be visually striking without being crowded. Crammed labels make it hard for the consumer to know where to direct their attention. Make sure your logo and most important details are prominent.
Select Your Font and Colors
Once you know your style, it’ll be fairly easy to decide which colors or fonts to work with. These choices communicate a lot about your brand’s personality. For instance, fonts can be classy and upscale, or fun and funky. Colors can evoke different moods, from vibrant and playful to calming and familiar. You should also be sure to consider a font’s readability, especially when it comes to small print.
Use an Eye-Catching Coating
Draw attention with textured effects, metallic inks, or glossy or matte finishes.
Emphasize Nutrition Facts and Health Benefits
Connect with your consumers’ needs by sharing standout benefits of your product, like hydration, vitamins, natural caffeine, etc.
Add a QR Code
In today’s digital age, giving a consumer direct interaction through the product is a great way to capture attention. Use a QR code to link to a website, social media, or even a fun trivia or survey page.
TTB Requirements for Alcoholic Canned Beverages
There are a variety of TTB requirements for the information on your label, so be sure to pay attention to these if they apply to your product.
What Will Make Your Label Stand Out?
Each product is different, and there are endless options for style, colors, fonts, finishes, and everything in between.
This variety makes it possible to create the perfect label for a canned beverage product, but having so many options can also be overwhelming.
That’s why our team is available to provide you with advice and assistance as you decide on the best custom label for your product.
And when it comes to applying your perfect labels, we’re here to help with that, too!
Step 1. Schedule a packaging consultation with one of our packaging experts. We can discuss label choices in light of your specific product, as well as the best packaging process for getting those labels on your product.
Step 2. We’ll send you complimentary samples to test.
Step 3. We’ll provide you with a quote.
Schedule your complimentary consultation by filling out our contact form, emailing us at info@tangopackaging.com, or calling (844) 33-TANGO [82646].