Stand-Up Pouches: 4 Best Practices
Flexible packaging has gained tremendous popularity in the CPG industry. From CBD, cannabis, food, household, and more, just about every industry has utilized this form of packaging in one way or another.
Things like sustainability, boosted shelf-appearance, easier transportation/storage, and increased convenience are a few of the reasons both manufacturers and consumers are loving flexible packaging.
While there are a few different solutions under the category of flexible packaging, this blog will focus specifically on the stand-up pouch and its best practices.
Best Practice #1. Stand-Up Gusset Feature
Implementing a gusset allows a pouch to stand up-right, providing numerous benefits for both the manufacturer as well as the consumer.
An upright pouch on a store shelf naturally improves the products visibility and quality, which can persuade consumer purchasing.
A stand-up pouch can also decrease freight costs and co2 emissions as more stand up pouches can fit per truck, meaning less trucks needed overall.
A consumer can also more conveniently store a stand-up pouch in their home which could be a contributing factor to a consumer purchase over another competing brand NOT using a stand-up pouch for their product.
Best Practice #2. Tear Notch
In the world of packaging there is a crucial difference between good packaging, and GREAT packaging. So what exactly takes packaging from good to great?
It’s the little details.
The tear notch is a perfect example of this.
It’s the story almost every consumer has faced in their lifetime; you’ve purchased a product and are trying to open it, but the packaging won't budge! If you’re at home, you can scavenge around for a pair of scissors to get the job done, but what happens if you’re out and about and don’t have access?
This is where a tear notch becomes a consumer’s best friend. And for the sake of brand reputation, the tear notch is a manufacturer's best friend as well.
Tear notch’s allow consumers to have effortless accessibility to their product once they’ve made a purchase. Happy consumer means an increased likelihood of future purchases.
Best Practice #3. ability To Reseal
If a product is meant to have multiple servings, its packaging should include some type of component that allows for resealing. This way a consumer can open and close when they choose, while keeping the contents fresh within.
Best Practice #4. High Quality Printing
While the previous 3 best practices are necessary components to take a stand-up pouch from good to great, they’ll be meaningless if the pouch is not finished with a high quality printer to bring all the artwork to life.
The 3 major printers used to print stand-up pouches are digital, flexographic, and rotogravure. Each offers a unique set of advantages or disadvantages depending on the product. Talking with a packaging expert can ensure that a team uses the best printer for their specific needs.
A quick tip for selecting a great team to print a stand-up pouch’s artwork: request samples of any previous projects. This allows brands to see the print quality and experience of the company they are considering working with.
Need A Stand-Up Pouch?
If your brand is looking for someone to manufacture and supply your stand-up pouches or any other flexible packaging solutions, we’d love to help.
Step 1. Schedule a packaging consultation with one of our packaging experts. We’re happy to discuss your product in light of our solutions and services.
Step 2. We’ll send you complimentary samples to test.
Step 3. We’ll provide you with a quote.
Schedule your complimentary consultation by filling out our contact form, emailing us at info@tangopackaging.com, or calling (844) 33-TANGO [82646].